"A refreshing break for professional photographers and inspiration for beginners who long to color outside the lines."
The Cool Tricks and Trinkets Newsletter Issue #191 4/25/02
"Employing her old manual 35mm as well as other classic cameras , Nitsa created an intriguing collection of street photographs from Los Angeles, San Francisco, New York Boston and Texas After capturing her images she is sure to find a unique way of presenting them while she is certain to remain a spectator. " Anonymous
A photo with a bicyclist isn't exactly about the bicyclist; a prominent bridge is there. The bridge that dominates is not the subject; a biker draws attention. And just as the individual photos may confound normal expectation so too her approach as a whole sidesteps normal convention. She coins "nonphotography" to describe it. It's photography but, well, different and simpler, not exactly that.
Photographers create images. Nitsa's approach is more about capturing than creating them. Material for great photos surrounds us. The images are already there, free for the taking without any calculated construction. So for Nitsa, the measured application of textbook, technique, and equipment is superfluous because unnecessary. These are skills more than talent, science more than art. Rather she releases herself to an immersion in the flow of events around her, camera coincidentally in hand. Good pictures usually wind up in the camera. This is talent more than skill. And it seems to be Nitsa's, exercised with dedication and enthusiasm.
Nitsa is from Los Angeles and so are many of her photos. And many more are taken in cities she visits."
David Morgan, 2005
"...But as much as I looked into photography as it was presented through its different forms I realized something was not working out for me. It didn't flow with the feel and natural drive I had. This drive which sent me out to the streets finding random scenes. I found no interest in the amount or the conditions of light. I didn't care about the shapes or colors, which came together to construct the picture. Obviously I was neither a photographer nor striving to become one...are you listening? hey! wake up!"
Information and details for students who selected Nitsa as the featured photographer of their project or presentation
(Feel free to use images from the site for your project as they are; without changing them. Also make sure to leave the copyright notice intact.
You are more than welcome to email me (make sure to remove the word NOSPAM from the email address before sending) a copy of your final project for my review.)
Photography related information:
- Photography location: the big cities of America
- Photography style: non-photography (no rules. street photography)
- Photography education: none
- Influences: none
- Began to photograph: 2000
- Why: To break the superficial myth of Los Angeles
- Objective: searching for the real America
- Future goal: photographing and documenting life in every major city in the US.
- Camera: whatever
- Recommended photography books: none
- Books by Nitsa:
Streets of Los Angeles
Streets of New York
Streets of America
The real L.A.
Coloring the streets
The streets are alive
No rules. street photography
- Shows: Stir Crazy and Insomnia in Los Angeles
- Selling Nitsa's books: BookSoup on Sunset blvd., Hennessey & Ingalls in Santa Monica, Lulu.com
- FEATURED IN:
What Digital Camera (UK, Feb 2001 in print),
Yahoo! picks (April 2002),
USA Today (Hot sites April 2002 in print and online),
kmsp TV (2002),
St. Petersburg Times (May 2002),
Apogee Photo Magazine (2001) ,
Photo Box (2002) ,
Hyde Park Review of books Magazine (Winter 2002),
eDreams USA 2003,
Photoblogs Magazine (March 2005),
LA.com newsletter (2003),
McLean Photography club (May 2002),
The cool tricks and trinkets newsletter (April 2002 and December 2002),
ZoneZero Magazine (2000),
Mantis Magazine (June 2002),
convergence magazine (Spring 2005),
Sony Imagestation/ site track (2003)
Times Journal of Photography (April 2006, feature story [print]),
Photoblogs Magazine (May 2006),
Noo Journal (June 2006, [print]),
- PHOTOS USED BY:
Good Clean Livin' /Mojogoon (2003, CD cover),
California/Clayton-Judd Band (2000, CD cover, concert invitation and concert photos),
Fifth annual Frayday Los Angeles ( 2001 brochure),
Photoblogs Magazine (March 2005, Cover),
convergence magazine (Spring 2005, cover),
E! entertainment TV ( 2005, Fighting for fame pilot),
No time to play (2003, a Sean King film)
Times Journal of Photography (April 2006, Cover[print]),
Photoblogs Magazine (May 2006, Cover),
- Achievements : Originator of the theory of Non-photography (March 2000, the launch of the non-photography site)
- Real Name: Nitsa
- Age: undetermined.
- Location: Los Angeles
- Place of birth: Israel
- Inspiration: Andy Kaufman (song and dance man)
- Favorite music: Pink Floyd, R.E.M
- Best book: Sherlock Holmes
- Best movie: Adaptation
"It's probably not quite what you think it is, but it's still awfully good. A collection of captured street life - fast, unfocused, weirdly composed (if composed at all). Atmosphere is everything."
"Although she claims to take pictures with "no regards to excellency," her photos are, in fact, quite excellent."
"The photos are so true, so evocative - you've made me homesick for NYC. Are any of your photos for sale?" Murray
"The result is a gallery_files of attractive images of people and places caught spontaneously in the heat of activity"
Robert, Ciber photography
"Street Photography is a visual jam session without the usual constraints of framing one's shot, focusing and so forth. Shocked as you may be, it works well indeed."
St. Petersburg Times
"Nitsa uses color film to capture the incandescence of many scenes that
other postcards and descriptions don't -- the glare of neon off the slick
black surface of Hollywood Boulevard's Walk of Fame, the glow when the sun
has just slipped below the horizon at Marina del Rey."
Nonprofit Prism, News for Southern California Nonprofits
"Behind this page there is the concept of non-photography. For the photographer Nitsa it means the purity of pictures making, without addition of lenses, filters and other photographic accessories. Enthusiasm, open senses (mind) and creativity are the exclusive tools of non-photography. The results are wonderful authentic pictures, full of energy."
"thank you for the beautifull experience."
"I am inspired"
"I am absolutely captivated by your photos, your words as well. I'd have to say that I am in love with your pictures and this whole concept on non-p, it doesn't matter what you call it, what you are doing is utterly inspiring."
"I heard about your site here in Portugal on a radio show called Internet Planet and decided to check it out. Your pictures show that sometimes the best rule is no rules at all."
"I recently heard about you through a friend of mine, he sent me the link to
your website. As the photos popped up on my screen, I realized that your
photos were engaging, quite different and very experimental. I enjoyed your playful approach to photography"
"I came across your web site through a link on my own web site. I like your
work. Although you may not be consciously following any rules, I think that
you have an eye for a good photo and are at least unconsciously selecting
some scenes and ignoring others."
"I'm putting together a web-based magazine which features cool
photography. I'd love to feature some of your work."
Mark M. Chou
"Your photo-energy and obvious dedication to the art (craft?, non-craft?, non-art?...) is IMPRESSIVE"
Gary Mark Smith
"WOW...just got my life back,gonna throw out all my manuals and load up with some black and white film and walk the streets with an uncluttered mind and camera bag..thanks."
Doug, United Kingdom
"When I first went through your black and white photos, I thought that street photography in b&w look best! But then I saw your colour shots, and I decided I liked both very much."
"Your photos are incredibly
inspirational for me. I love your
colours, your eye, the balance,
and at the same time the anarchy
of it all. I wish I could spend a few
days photographing with you. I
think too many of us get beat-up
and imprisoned by photographic
technology and the "rules" of
John, Victoria B.C. Canada